SEMpdx Monthly Series: YouTube Advertising

Video has replaced mobile as the biggest buzzword in marketing channels, but few marketers understand how to effectively use YouTube’s entire suite of capabilities, including new releases focused on direct response. 3Q Digital Sr. Director of Client Services Sean McEntee will break down the platform’s most under-valued features and lead marketers through a workshop that will help them effectively integrate YouTube into their multi-channel campaigns.

Key Takeaways

  • Which campaign types to utilize for direct response video ads
  • What makes an effective YouTube ad
  • How to prevent ineffective spend from ending your test early
  • How to scale your successful video campaigns
  • Skills Level: Intermediate YouTube/Video Ads experience