- DATE(S) : July 22, 2020
- URL : https://www.digsouthtechsummit.com/
- ADDRESS : Charleston Gaillard Center,, 95 Calhoun Street,, Charleston,, SC, 29401 USA
- SPEAKER : Zenia Johnson
People are now spending more time on social media than they are watching TV (about 15 minutes more), and marketers are noticing—CMOs plan to expand social media budgets by 71% in the next five years. In this era of innovation, sitting still is the same as moving backward; where should brands be looking forward to, in order to stay innovative with their social campaigns? What emerging platforms will move in to take activity share from Facebook and Instagram? At Dig South, the South’s premier tech-focused event, 3Q Account Lead Zenia Johnson will discuss the current landscape of paid social, and describe how brands can use creative, data-driven strategies to optimize and innovate within platforms.