We’re excited to bring you another episode of 3Q’s Digital Download Podcast! This week, host Joe Kerschbaum sits down with Carrie Albright, distinguished speaker and Associate Director of Services at Hanapin Marketing, to walk through how you can fully utilize your email list to more effectively segment and target qualified audiences. We’ll cover:
- How to grow your email list by asking for information at the optimal moment
- What channels are best suited for remarketing strategy & the advantages of each
- Tips for layering target audiences over digital campaigns
- How to utilize look-a-like (LaL) audiences most effectively
- What to consider when setting up exclusions from lists
- And much more!
Intro/Outro Music Credit: Jazzy French via Bensound.com