In this week’s 3Q Digital Download host Joe Kershbaum is joined by Wijnand Meijer, Co-Founder and CEO at TrueClicks to discuss how to navigate the always-advancing MarTech landscape. This episode outlines how to identify the platform that works best for you to make management easier, increase productivity, improve efficiency, enhance analysis and drive better results.

Topics Include:

  • How the Martech landscape has changed in the past 5-6 years
  • What questions to ask to find the best platform and what to keep in mind during the evaluation process
  • How to budget for technology
  • How many tools are needed for managing modern marketing efforts
  • How to determine which tools work best
  • Alternative tools for various budgets

Wijand’s Search Engine Land article, mentioned in this episode, is “How Much MarTech Should PPC Marketers Actually Use?”

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Intro/Outro Music Credit: Jazzy French via Bensound.com

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