Today, in this jam-packed episode, our host Joe Kerschbaum is joined by Elizabeth Marsten, a star on the digital speaking circuit, as well as Senior Director of eCommerce Growth at CommerceHub to share everything you need to know to build out your digital marketplace strategy. You’ll learn:

  • Why you should care about marketplaces
  • Marketplaces you should consider outside of Amazon
  • Promotions you should be running
  • Factors that impact ranking on major platforms like Amazon and Google
  • Organic search tactics you’ll want to implement
  • How to build a pricing strategy and minimize pricing issues
  • Tactics you can implement today to strengthen your marketplace presence


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Intro/Outro Music Credit: Jazzy French via

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