We’re just a few short weeks away from the release of ITP (Intelligent Tracking Prevention) 2.0, an iOS update that promises to wreak havoc on the tracking of Safari users across iPhone, iPad, and Mac devices. In this must-listen to podcast, host Joe Kerschbaum is joined by Feliks Malts, 3Q VP of Decision Sciences, and Jack Pace, 3Q Sr. Manager of Data Technology to discuss how marketers can put fixes in place to reduce the impact of ITP 2.0 on their high value campaigns. We’ll cover everything you need to know, including:
- What ITP 2.0 is and how it differs from ITP 1.0
- What the scope of the impact will be
- When changes go into effect
- How to mitigate the impacts on Google Adwords, Bing, and Facebook
- And much more!
Intro/Outro Music Credit: Jazzy French via Bensound.com