Join our host, Joseph Kerschbaum, and our guest, Lisa Raehsler, as they talk about prepping your accounts for the busy holiday season.

Here are Lisa’s key takeaways:

1. Focus on planning and being prepared.

2. Review keywords, making sure seasonal keywords are active. Prepare seasonal ad copy. Edit and schedule sitelinks and call-out extensions. Review the budgets.

3. Landing pages: make sure they match ads in offer and are optimized for sales. Make sure you have mobile-optimized pages.

4. Make sure there is a mobile ad version, not just a desktop ad. Considers users’ behavior and what they want to do on mobile.

5. Remove holiday ads at the end of the season. Re-set for post-holidays.

See you in two weeks!

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