Join host Joe Kerschbaum and guest Matt Umbro (#ppcchat!) for an in-depth discussion on Google Shopping!

Here are Matt’s key takeaways:

1. Make sure you have a feed provider or update your feed on a daily basis.

2. Within the feed be very granular, break out product types and write optimized titles and descriptions.

3. Set up a campaign structure that is going to be easy to optimize. Break out product types by campaigns/ad groups.

4. Continue to optimize.

5. Use the data you find in Google Shopping to help the other areas in your accounts.

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