Today, on episode 30 of the 3Q Digital Download, host Joe Kerschbaum is joined by the 3Q Decision Sciences team to discuss the very hot and yet very underutilized practice of multi-touch attribution (MTA). Listen in to understand the basics, including:
- Key questions MTA can answer for your organization
- Top benefits of investing in MTA
- How to know if your organization is a good fit
- What you need to be successful
- Top MTA vendors to consider
- And more!
Intro/Outro Music Credit: Jazzy French via Bensound.com