Join host Joe Kerschbaum and guest Brian Massey of Conversion Scientist on their quest to simplify the conversion process.

Brian Massey’s conversion optimization mistakes:

1. We-we-ing: abuse of “us,” “we,” “your company name.” Sell an offer to the customer, use “you.”

2. CTAs need to stand out. Don’t let your designer blend it into the corporate color scheme!

Conversion optimization best practices to rethink (they may not be as effective as you think):

1. Be ready for ugly to win. Worry about generating sales instead of the site being pretty.

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