Our host, Joseph Kerschbaum, and guest John Gagnon talk Bing (which is great because John is a Bing Evangelist)!

Here are John’s key Bing takeaways:

1. Take advantage of the new Universal Event Tracking in Bing

2. Utilize your negative keywords to optimize your campaigns.

3. Don’t neglect mobile. Bing has seen awesome growth on mobile.

4. Check out all of the new tools available in the Bing Ads UI.

5. Use as much segmentation as possible to improve performance.

Enjoy the episode!

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