Today, on episode 25 of the 3Q Digital Download, host Joe Kerschbaum chats with 3Q Growth Engineer Caitlin Halpert about how to optimize your ad testing.

  • Why is proper ad testing so difficult to pull off?
  • How can you test ad serving settings?
  • If you’re making a “data-based” decision… do you really have the data to back that up?
  • What do you do when you get results that are not definitive?
  • And more!


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Intro/Outro Music Credit: Jazzy French via

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