Podcast episode 9 is all about ad testing and copy! Featuring industry giants Joe Kerschbaum and Brad Geddes, this episode will get your ad tests on the level.

Here are Brad’s top 5 tips:

1. Define why you want to test: what are your success metrics?

2. What are you going to learn from the test?

3. Are you going to do a/b testing at an ad group level,  or by using multi ad group systems?

4. Determine how much you’re committed to looking at competitive info.

5. Set a schedule to check results, pause losers, and create new ads.

There are no comments.

Leave a Reply