This week, host Joe Kerschbaum is joined by JD Prater, Director of Growth Marketing at Ad Stage and the host of the podcast the PPC Show. JD provides an in-depth overview of why full-funnel measurement is mission critical to marketing, and provides a step-by-step approach to achieving it. You’ll find out:
- How to tie touch points back to campaigns and revenue back to specific marketing efforts
- The mission critical steps for full pipeline measurement
- Tips to to determine accurate ROI by channel
- Data your CMO needs and how to present it
- Tips and tools for integrating a CRM
- And actionable takeaways that can be used immediately!
Intro/Outro Music Credit: Jazzy French via Bensound.com