This week, host Joe Kerschbaum is joined by JD Prater, Director of Growth Marketing at Ad Stage and the host of the podcast the PPC Show. JD provides an in-depth overview of why full-funnel measurement is mission critical to marketing, and provides a step-by-step approach to achieving it. You’ll find out:

  • How to tie touch points back to campaigns and revenue back to specific marketing efforts
  • The mission critical steps for full pipeline measurement
  • Tips to to determine accurate ROI by channel
  • Data your CMO needs and how to present it
  • Tips and tools for integrating a CRM
  • And actionable takeaways that can be used immediately!


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Intro/Outro Music Credit: Jazzy French via

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