There’s a reason AdWords has been pushing marketers to take advantage of the plethora of search ad extensions at their disposal: they work (at the bare minimum, they gobble up SERP real estate). In our Guide to AdWords Search Extensions, we break down all the extensions options available to you; we explain how to use them and which metrics to target; we discuss what to consider in writing extension copy; and we discuss best general strategic practices for putting extensions in play.

From call extensions to price extensions to app extensions and more, you can download our free guide to get the scoop on how to use them to boost ROI. Simply fill out the download form, and you’ll get a copy right away!