Ad blocking has been in the news a lot for digital advertisers; whether it’s the recent announcement of the impending Chrome ad blocker or PageFair’s 2015 report, ad blocking is never far down the list of perceived threats to the digital marketing industry. (We’ve written about it plenty, including this post.)
That said, there’s a rather more old-fashioned version of ad blocking that’s flown under the radar. For years—long before the current ad blocking kerfuffle—users have had access to the DNT (“Do Not Track”) feature on their browsers, but a lot of brands don’t know about it. From time to time, we’re called upon to help our clients incorporate it in privacy policies, so we thought it’d be a good idea to boil down the basics for you in a whitepaper.
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