Google has come a long way with developing their pre-packaged bid strategies (Conversion Optimizer/Target CPA, eCPC, Bid to ROAS), and these strategies are worth a test for the majority of advertisers. But what if you’ve already tested AdWords’ offerings and they don’t work for you? Perhaps you are a large and complex advertiser with the need for different targets at the Ad Group or Keyword level. Maybe you have a lot of offline data and conversion latency that’s throwing a wrench in the works. At this point, you should consider a 3rd-party bidding platform – and DoubleClick Search should be on your short list of options.
In this whitepaper, we take a long, detailed dive into why you should consider the fast-growing platform, how to onboard it, and how to get the most value out of its capabilities. Simply fill out the download form and you’ll get a copy right away!