If you haven’t dabbled in advertising on the Google Display Network (GDN) for the past couple of years because you tried it once and burned through your budget with poor results, it’s time to revisit. The GDN has been busy adding updates and features that have made it a viable channel for demand generation with more than a little direct response thrown in.

In this whitepaper, we’ll take a look at one of the fastest-developing facets of the GDN: targeting. We’ll look through the lens of the wedding industry to break down all the targeting options with examples and use cases, including:

  • Keyword/Contextual
  • Placements
  • Topics
  • Interests
  • Remarketing & Audience Insights
  • Demographics

(And there’s a bonus at the end!)

Simply fill out the download form, and you’ll get a free copy right away!