SEO is a moving target. Changing user behavior and new algorithms – not to mention Google’s infamous black box – mean that SEOs need to be able to adjust with the industry, and what was generally accepted as best practice in 2017 must be re-examined.

In this whitepaper, we’ll set the stage for SEO as it stands in 2018:

  • The SEO landscape
  • Algorithm updates
  • Technical SEO
  • Keywords and meta data
  • Copywriting and content
  • Rankings
  • Measuring success

As a bonus, we’ll end with a practical checklist for enterprise business websites. By the time you’ve read the whitepaper, you should have a good idea of where the industry stands and how you can keep pace. Simply fill out the download form, and we’ll send a copy right to your inbox.