We often find ourselves sitting on “mounds” of rich data collected by a myriad of different platforms; the data includes web analytics, campaign performance data, social media/voice of consumer data, backend commerce/transaction data, and reconciled financial data, plus much more. And the number of sources for data grows every single day – yet most marketers we encounter are barely scratching the surface.

In this whitepaper, we aim to start changing that by breaking down the different types of data sources and how we should be using them.

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