LinkedIn is the single biggest B2B advertising opportunity in the digital landscape. The platform has advanced leaps and bounds in the last couple of years to give savvy marketers plenty of tools for precisely targeted, direct response-friendly campaigns that can reach a huge scale of qualified users.
That said, the platform still boasts higher CPCs than its competitors, and its UI and capabilities present unique challenges. To realize LinkedIn’s full potential without risking lots of wasted spend, marketers need to be fluent with the myriad factors at play: targeting, bidding, campaign structure, creative, and more. The LinkedIn experts at 3Q Digital have assembled a fully comprehensive whitepaper – 3Q’s Complete Guide to LinkedIn Advertising – that walks practitioners through best practices at every step of the way.
Simply fill out the download form to get your copy and capitalize on the fastest-growing platform in B2B.