Fearless Marketing
David Rodnitzky founded 3Q in 2008 to guide brands through the recession. Now, he’s teaming up with industry leaders and innovators to address the biggest questions and challenges of the time, starting with the current coronavirus pandemic. Welcome to Fearless Marketing.
Episode 7: The Economic Outlook
Guest: Penny Pritzker, Chairman & Founder of PSP Partners, Former U.S. Secretary of Commerce Read bio
David sits down with former U.S. Secretary of Commerce Penny Pritzker to provide viewers remarkable access to insights from a global business leader on the digitization of the economy, team enablement in times of change, contingency planning, and more.
Penny Pritzker is an American billionaire businesswoman, entrepreneur, and civic leader. President Barack Obama nominated Pritzker as United States Secretary of Commerce. After being confirmed by a Senate vote of 97–1, she became the 38th person to hold that position. She is the founder and Chairman of PSP Partners and its affiliates: Pritzker Realty Group, PSP Capital, and PSP Growth.
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Episode 7: The Economic Outlook
Guest: Penny Pritzker, Chairman & Founder of PSP Partners, Former U.S. Secretary of Commerce Read bio
Description & TranscriptDavid sits down with former U.S. Secretary of Commerce Penny Pritzker to provide viewers remarkable access to insights from a global business leader on the digitization of the economy, team enablement in times of change, contingency planning, and more.
Penny Pritzker is an American billionaire businesswoman, entrepreneur, and civic leader. President Barack Obama nominated Pritzker as United States Secretary of Commerce. After being confirmed by a Senate vote of 97–1, she became the 38th person to hold that position. She is the founder and Chairman of PSP Partners and its affiliates: Pritzker Realty Group, PSP Capital, and PSP Growth.
Episode 6: COVID’s Ripple Effects on Consumer Privacy
Guest: Victoria Petrock, Principal Analyst, eMarketer Read bio
Description & TranscriptVictoria Petrock, Principal Analyst at Insider Intelligence (formerly, eMarketer) joins David on our newest episode for a deep dive into how COVID-19 is quickly changing global standards of data collection and consumer sentiment, with health concerns squaring off with the desire for personal privacy and uncertain ramifications for the future. Reports mentioned in the episode can be found here and here.
Download transcript.Victoria Petrock leads Insider Intelligence’s eMarketer coverage of emerging technologies, including the IoT, voice tech, AI, biometrics, and extended reality. Her reports, articles, forecasts, podcasts and presentations examine the implications of tech and how it is shaping the future of marketing. Prior to joining eMarketer, Victoria was research director at marketing agency FleishmanHillard and editor-in-chief of MarketingCharts.com. Victoria holds an MBA in Marketing from New York University’s Stern School of Business, a master’s in Information Science from Rutgers University and a BA in Communications from the University of Michigan.
Episode 5: Playing the Long Game
Guest: Rudy Cline-Thomas, Founder & Managing Partner, Mastry Read bio
Description & TranscriptTake 30 minutes to join David and Rudy Cline-Thomas, Founder and Managing Partner of Mastry Inc., for a fascinating conversation about: marketing in economic turbulence, how hard times forge great companies, what investors look for when deciding which start-ups to back, how to recognize marketing opportunity, and more.
Download transcript.Rudy Cline-Thomas is the founder and managing partner of Mastry, Inc. (www.mastryinc.com), which brings together world-class athletes, leading technology, media and consumer products companies as well as entrepreneurs and investors to create top-tier platform-building opportunities. Mastry has invested in more than 60 companies including Allbirds, Uber, PagerDuty, Zoom, Cloudflare, Jumia, Qualtrics, Zuora, MyHippo, Carta, HIMS, DataDog, GOAT, Thrive Global, Lambda School and Casper.
Most recently, Rudy was an executive producer of “The Scheme,” HBO’s riveting look at the underbelly of college basketball. The revealing and no-holds-barred documentary, which focused on the federal government’s three-year investigation into college basketball corruption, premiered on March 31, 2020.
In 2017 Rudy founded the The Annual Players Technology Summit, which brings together leaders in the technology, venture capital and sports communities to discuss tech investing, trends, partnerships and future sports/tech initiatives. Rudy also serves as a strategic advisor to Gucci, a board advisor for Jumia Technologies, a board member of the Business Advisory Council for Providence College, and sits on the Advisory Board of Global Communities.
Episode 4: The Search for Special
Guest: Bob Guccione, Jr. Founder & Editor-in-Chief, WONDERLUST Read bio
Description & TranscriptIn our fourth episode of Fearless Marketing, David and music/travel media mogul Bob Guccione, Jr. talk about how to stand out in a saturated landscape, how to create value and carve out a niche with your audience, and what the overarching lesson for creators must be in order to succeed over the long haul.
Download transcript.Episode 3: Change Is the Only Certainty
Guest: Amber Minson, CMO, Bluprint Read bio
Description & TranscriptIn our third episode of Fearless Marketing, David and Bluprint CMO Amber Minson talk about the tried-and-true direct marketing strategies that helped Bluprint realize a surge of new opportunity with the onset of COVID-19. The lesson: test and learn always works, especially in a time with no relevant history to reference.
Download transcript.Amber Minson is Chief Marketing Officer of Bluprint, a Division of NBCUniversal. She has 20+ years of marketing experience from leading brands such as Intuit, HSN, Time Warner, and Alibaba.
Episode 2: Recession Lessons: Finding the New Positive
Guest: Justin Hersh, CEO, Group Delphi Read bio
Description & TranscriptIn this episode, David and Justin discuss how the experiential marketing industry bounced back from the 2008 recession, and what we can expect to see coming out of the current coronavirus epidemic. A big takeaway? Plan for the circumstances as they are, not how you wish they were.
Download transcript.Justin has over 30 years’ experience in the design and production of large-scale events, trade shows and museum projects. This work includes projects for some of America’s leading companies such as Apple, Medtronic and Virgin Galactic. Justin is highly committed to the exhibit and events industry and the power of face-to-face marketing — serving as the President for the Exhibit Designers and Producers Association, the industry’s leading trade association. Justin is a frequent speaker at industry events on a broad range of topics. Justin studied Theater Design and Technical Production at the University of California, Santa Cruz.
Episode 1: Coronavirus Disruptions and Silver Linings
Guest: David Rodnitzky, Founder, 3Q Digital Read bio
Description & TranscriptMarketers are fielding a lot of questions about how to proceed during the coronavirus pandemic. In our first episode, David dives into these and discusses how to find the right direction for your organization in a turbulent time while being empathetic about the needs, fears, and desires of your customers and colleagues.
Download transcript.David Rodnitzky founded 3Q Digital in 2008. Prior to 3Q Digital, David held senior marketing roles at several Silicon Valley companies, including Rentals.com, FindLaw, Adteractive, and Mercantila. David has a BA from the University of Chicago and a JD from the University of Iowa. In his spare time, he enjoys fishing, photography, rooting for the Iowa Hawkeyes, and spending time with his family, though not necessarily in that order.