The Data Landscape

News, insights, and reports to help you navigate the evolution of marketing data, data regulations, and consumer privacy.

Data Collection & Consumer Privacy

Get frequent updates and perspectives on how consumer privacy regulations are affecting data collection and usage at all levels of an organization.

Webinar: The Future of Data in a Privacy-First World

CCPA, GDPR, IDFA – the world of data collection and privacy is changing quickly, and marketers must comply now and strategize for the future. Join 3Q and ZwillGen experts to discuss:

  • Current regulations and their practical implications and requirements
  • The future of regulations and governance as elections loom
  • The future of Google, Apple, and Facebook and how marketers must plan
  • Jon Frankel,

    Shareholder,
    ZwillGen

  • Feliks Malts,

    VP of Decision Sciences,
    3Q Digital

  • Julie Honor,

    General Counsel,
    3Q Digital

Data Collection & Consumer Privacy Perspectives

We’ve collected expert insight from across our teams and accounts to keep you up to date on remaining compliant in the ever-shifting privacy landscape.

CCPA Compliance: A Common-Sense Guide

CCPA Compliance: A Common-Sense Guide

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Enforcement of the California Consumer Privacy Act (CCPA) kicks in Wednesday, July 1. Are you prepared? Download this handy... Read more
Growth Marketers Guide: Building Trust in the Age of Privacy

Growth Marketers Guide: Building Trust in the Age of Privacy

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Marketers are battling a tide of user fears about data privacy and usage. A November 2019 Pew Research report... Read more
ITP 2.1: What It Means and How Marketers Should React

ITP 2.1: What It Means and How Marketers Should React

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Since 2017, WebKit, the browser engine that powers Apple’s Safari browser, has been diligently earning the enmity of digital... Read more

Data Collection & Consumer Privacy Thought Leadership

Check out our videos and blogs for quick insights on changing consumer sentiment around data collection.

Fearless Marketing: COVID’s Ripple Effects on Consumer Privacy

Victoria Petrock, Principal Analyst at Insider Intelligence (formerly, eMarketer) joins 3Q Founder David Rodnitzky for a deep dive into how COVID-19 is quickly changing global standards of data collection and consumer sentiment, with health concerns squaring off with the desire for personal privacy and uncertain ramifications for the future.

Data Collection & Consumer Privacy Blogs

The Future of Data in a Privacy-First World: The Highlights

The Future of Data in a Privacy-First World: The Highlights

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CCPA and GDPR: The Future of Personal Data Security

CCPA and GDPR: The Future of Personal Data Security

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Apple’s IDFA Update: User Privacy Reigns…Now What?

Apple’s IDFA Update: User Privacy Reigns…Now What?

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CCPA Compliance: What Do You Do When a User Opts Out?

CCPA Compliance: What Do You Do When a User Opts Out?

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CCPA – What You Need to Know about California’s Sweeping Privacy Legislation

CCPA – What You Need to Know about California’s Sweeping Privacy Legislation

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