Coronavirus Marketing Strategies & Resources

Insights and data to keep your strategy – and your team – moving forward.

COVID-19 has laid waste to the best-laid marketing plans of 2020. Leading your team and your organization with empathy, focus, and data-driven strategies is your best path forward. We’re producing a variety of resources – guides, blog posts, and a Fearless Marketing video series with CEO David Rodnitzky – to help you find your way.

Fearless Marketing

with David Rodnitzky​
Our Fearless Marketing video series features industry experts and David Rodnitzky, who founded 3Q in 2008 to guide clients through the recession. Throughout the episodes, David and his guests will address the biggest questions and challenges of the time, starting with the current COVID-19 pandemic.
 
New Episode Episode 6 COVID’s Ripple Effects on Consumer Privacy Guest: Victoria Petrock, Principal Analyst, eMarketer

Victoria Petrock, Principal Analyst at Insider Intelligence (formerly, eMarketer) joins David on our newest episode for a deep dive into how COVID-19 is quickly changing global standards of data collection and consumer sentiment, with health concerns squaring off with the desire for personal privacy and uncertain ramifications for the future. Reports mentioned in the episode can be found here and here.

Downloadable Resources to Lead Your Company through COVID-19

We’ve amassed data and insights from across our accounts to help you put your best foot forward in any industry.

Growth Sciences: 2020 Holiday Retail Guide

Growth Sciences: 2020 Holiday Retail Guide

Read Strategic Whitepaper
2020 B2C Report: Major CMO Challenges and Opportunities

2020 B2C Report: Major CMO Challenges and Opportunities

Read Strategic Whitepaper
Report: 2020 B2B Challenges and Opportunities Uncovered in a CMO Survey

Report: 2020 B2B Challenges and Opportunities Uncovered in a CMO Survey

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Growth Sciences Guide: Manage Cross-Channel Budgets Effectively During COVID-19

Growth Sciences Guide: Manage Cross-Channel Budgets Effectively During COVID-19

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Guide to Creative and Messaging in COVID-19

Guide to Creative and Messaging in COVID-19

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Fearless Digital Marketing: The Retailer’s Guide to Navigating COVID-19

Fearless Digital Marketing: The Retailer’s Guide to Navigating COVID-19

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Download the Entire Series

Don’t want to choose? Download the entire series in one file!

Monthly Growth Sciences Reports

Our Growth Sciences team studies data and trends across our client portfolio to share insights and recommendations by vertical and channel. Download the reports to stay on top of the times.

COVID-19 B2B Insights: June

COVID-19 B2B Insights: June

Read Industry Insights Report
COVID-19 eCommerce Insights: April

COVID-19 eCommerce Insights: April

Read Industry Insights Report

COVID-19 Blog Series

No time to read a full guide or our weekly reports? Get the highlights and key examples in our blog series for immediate traction in this coronavirus age.

3 COVID-19 Growth Marketing Takeaways from David Rodnitzky’s Bowery Capital Podcast Episode

3 COVID-19 Growth Marketing Takeaways from David Rodnitzky’s Bowery Capital Podcast Episode

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How to Disrupt Your COVID-19 Creative Without Being a Jerk

How to Disrupt Your COVID-19 Creative Without Being a Jerk

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Fearless Marketing: What Does It Mean?

Fearless Marketing: What Does It Mean?

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Yes, You Can Help Your Working Parents Get Through COVID-19

Yes, You Can Help Your Working Parents Get Through COVID-19

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7 Universal Truths about COVID-19 Marketing

7 Universal Truths about COVID-19 Marketing

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Growth Sciences Report: Creative Testing, Production, and Messaging Recommendations for COVID-19

Growth Sciences Report: Creative Testing, Production, and Messaging Recommendations for COVID-19

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