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Expert Perspective / Nov 18 2022
As part of The Drum’s Data and Privacy Deep Dive, 3Q/Dept’s Savitha Namuduri argues that while privacy changes may impact ad measurement, they also create opportunities to build trust with customers.
By Savitha Namuduri
Expert Perspective / Jun 24 2018
Summer’s finally here. For most of our weekends that means one thing—weddings. Spring through summer is well known as wedding season in the US, and for…
Expert Perspective / Jun 20 2018
When running paid campaigns on both search and social, it’s imperative to take all learnings from each channel and apply them to the other. This…
Expert Perspective / May 30 2018
A marketer’s data is as good as gold. Certainly, there are number of ways to collect data via internal and external sources. The most common data…
Expert Perspective / May 28 2018
When most marketers think of Yahoo, they think of low volume and little impact to overall scale. However, Yahoo Gemini is not only search, but…
Expert Perspective / May 02 2018
In part 2 of our series on how to battle the slow season and incrementally increase purchases, we dive into Amazon Marketing Services (AMS). For those…
Expert Perspective / May 01 2018
Blockbuster is often cited as the poster child of companies that got blindsided by a new rival. In just six years, Blockbuster went from $6…
Expert Perspective / Apr 05 2018
Most businesses typically have a slow season when consumers don’t think of purchasing their services or products. So how can they avoid getting into the…
Expert Perspective / Apr 03 2018
There is a common trope in movies — the all-knowing, or omniscient, supervillain. Take the Joker in “The Dark Knight.” At the beginning of the…
Expert Perspective / Apr 03 2018
Welcome to episode #79 of The PPC Show, where we interview the best and brightest in paid marketing. This week we’re joined by Vernon Johnson,…
Expert Perspective / Mar 15 2018
Conveying the value of your product or service is a foundational tenet of marketing. Whether you are a mature company or a startup, understanding your…
Expert Perspective / Mar 07 2018
In Parts 1 and 2 of this B2B blog series, we discussed how to effectively use different channels for your B2B efforts as well as…
In the News / Mar 03 2018
David Rodnitzky, founder and chief executive officer at 3Q Digital, announced Friday that the agency has separated from marketing parent Harte Hanks. The company is…
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