Press Coverage & Company News

Keep up with our latest company news, press releases, media highlights and expert perspectives.

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Press Release / Jun 10 2021

What’s the Difference Between Performance and Brand Marketing?

In the ideal scenario, performance and brand marketing work hand-in-hand to drive business. The first step for marketers to achieve that is understanding what each is and how they can work together to optimize results.

By Molly Shotwell

Search Press & Media

Expert Perspective / Sep 15 2016

4 Solutions to Dial in Your Facebook Attribution

So you’re advertising on Facebook and have a good handle on the levers that drive performance, but one thing you don’t have completely dialed in…

Brad O’Brien

Expert Perspective / Aug 18 2016

4 Ways for Twitter to Stay Relevant

When asked where my clients put their social advertising dollars to drive real ROI, I frequently find myself saying, “Facebook is like the Google of…

Brad O’Brien

Expert Perspective / Jul 21 2016

Where Instagram and Facebook Advertising Converge and Where They Differ

Whether it’s performance-driven advertising, awareness or engagement you’re seeking, Facebook undoubtedly offers the best targeting options of all social platforms. The ability to tap into…

Brad O’Brien

Expert Perspective / Jul 21 2016

9 New and Semi-Secret Facebook Targeting Options

Whether it’s performance-driven advertising, awareness or engagement you’re seeking, Facebook undoubtedly offers the best targeting options of all social platforms. The ability to tap into…

Brad O’Brien

Expert Perspective / Apr 29 2016

10 Tips for Successful Pinterest Advertising

Pinterest has always been about the sharing and discovery of ideas. It’s also becoming quite the powerful advertising platform to drive performance marketing through the…

Brad O’Brien

Expert Perspective / Apr 01 2016

The Ideal Facebook Advertising Structure: Single Objective

There are multiple ways you can structure a Facebook advertising account. What I’d like to share today is a tried-and-true method I’ve honed over the…

Brad O’Brien

Expert Perspective / Mar 04 2016

Three Facebook Direct Response Products You Should be Using Now

Facebook has proven to be a powerful direct response channel for advertisers across verticals. The ability to laser-target, combined with exciting new ad products and…

Brad O’Brien

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