Today, on episode 27 of the 3Q Digital Download, host Joe Kerschbaum is joined by Evergage CEO Karl Wirth to talk about real-time personalization. You’ll learn the following:
- Why you should make personalization a cornerstone of your strategy
- What goes into a one-to-one personalization
- What you should know about your customers prior to engaging them
- How machine learning helps you scale personalization
- Existing roadblocks vs. perceived roadblocks when getting started
- And so much more!
Intro/Outro Music Credit: Jazzy French via Bensound.com