3Q_DigitalPodcast_v2

 

Podcast episode 10 is all about ad testing and copy! Featuring industry giants Joe Kerschbaum and Brad Geddes, this episode will get your ad tests on the level.

Here are Brad’s top 5 tips:

1. Define why you want to test: what are your success metrics?

2. What are you going to learn from the test?

3. Are you going to do a/b testing at an ad group level,  or by using multi ad group systems?

4. Determine how much you’re committed to looking at competitive info.

5. Set a schedule to check results, pause losers, and create new ads.

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