Inbound Marketing extraordinaire Diane Pease from Cisco joins host Joe Kerschbaum in breaking down B2B marketing.

Diane’s key takeaway:

The one action someone should take to improve their B2B PPC campaigns is to know your audience, and address their concerns with your paid search messaging. 

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Jonathan Svilar
joined 3Q Digital in August of 2013 with a background of sales and marketing in the dynamic live concert industry. Jonathan graduated from the University of California, Santa Barbara with a degree in Literature and Philosophy and a passion for technology. In his spare time, Jonathan is an avid motorcyclist, San Francisco Giants fan, and the proud parent of a fuzzy bunny and a dog.