Join host Joe Kerschbaum and guest Brian Massey of Conversion Scientist on their quest to simplify the conversion process.

Brian Massey’s conversion optimization mistakes:

1. We-we-ing: abuse of “us,” “we,” “your company name.” Sell an offer to the customer, use “you.”

2. CTAs need to stand out. Don’t let your designer blend it into the corporate color scheme!

Conversion optimization best practices to rethink (they may not be as effective as you think):

1. Be ready for ugly to win. Worry about generating sales instead of the site being pretty.

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Jonathan Svilar
joined 3Q Digital in August of 2013 with a background of sales and marketing in the dynamic live concert industry. Jonathan graduated from the University of California, Santa Barbara with a degree in Literature and Philosophy and a passion for technology. In his spare time, Jonathan is an avid motorcyclist, San Francisco Giants fan, and the proud parent of a fuzzy bunny and a dog.