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Press/Media Category: In the News
Home / Blog / Press/Media Category: In the News
Blog
4 Tips for Creating Visually Stunning Display Ads
Dec 29 2021
Advertisers aren’t just competing against other brands for their audience’s attention. “Nowadays, the digital environment...
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Marketing Briefing: Disappointing Black Friday Sales Leaves Advertisers Questioning Their Strategies and Future Retail Holidays
Dec 01 2021
Say goodbye to the days of late night and early morning doorbuster deals exclusive to...
Marketers Confused About Performance Marketing Vs. Growth Marketing
Aug 23 2021
There is a lot of confusion in the marketplace around the definitions of performance marketing,...
What’s the Difference Between Performance and Brand Marketing?
Jun 10 2021
In the ideal scenario, performance and brand marketing work hand-in-hand to drive business. The first...
Google’s New Approach to Attributing Ads Across Its Vast Platform Flies in Face of Antitrust Pressure
Jun 01 2021
Even as Google confronts intense regulatory scrutiny related to antitrust, changes to how the company...
When Droves of People Began Searching For New Coverage, eHealth Listened
May 25 2021
In a normal year, eHealth’s busy season is November 1 through December 15. That’s when...
Pattern89 Partners with 3Q Digital to Drive Ad Performance at Scale
May 11 2021
Pattern89, a platform that specializes in creative artificial intelligence (AI) to predict digital marketing performance,...
Yahoo’s Latest Redesign Could Help the Website Reignite Advertisers’ Interest
Apr 01 2021
Yahoo’s latest redesign may not only make the website more of an everyday utility for...
Facebook Analytics Will Shut Down on June 30 – Here’s Why That Is (And Isn’t) A Big Deal
With the muted bleat of a sad trombone, Facebook Analytics will soon be no more....
Google’s Tracking Changes Could Be Painful for Marketers Forced to Break Their Retargeting and Lookalike Addictions
Mar 16 2021
After years of relying on the third-party cookie to prospect for new customers via retargeting...
Best Practices for Inclusive Marketing
Nov 05 2020
Reflecting and embracing real-world diversity. In the midst of social upheaval in the US, many...
Experts Lay Out How Instacart, Walmart, and Other Retail Ad Sellers Can Take On Amazon in Digital Advertising
Sep 24 2020
Amazon is now the third-largest digital ad company by revenue and the biggest e-commerce business...