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Insights

As a leader in digital growth marketing, we’re committed to staying at the forefront of the latest industry trends, news, and best practices for the benefit of our clients. Check out our insights and learn from our unique perspective.

Aug 18 2022

2022 Growth Marketing Report

As digital marketing moves faster, brands have to plan smarter to navigate this complex and ever-changing digital world. As such,…

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Search Insights

Blog

Questionable Data Sinks Google Stock

Mar 03 2008

Last week, Google shares fell $22 (4.6%) on news that comScore data showed a 7.5%…

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Blog

Awesome AdWords Ad Text: Part I of An Ongoing Series

Mar 01 2008

As loyal readers of this blog know, I constantly lecture people not to over-emphasize keyword…

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Blog

Good Companies Buy Super Bowl Ads, Bad Companies Buy Oscar Ads

Feb 26 2008

Last year I wrote about the well-propagated myth that over 1 billion people watch the…

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Blog

Terry Semel, You Owe 1000 Yahoo Employees $200 Million

Feb 13 2008

The Yahoo pink slips starting flowing yesterday – a rumored 1000 Yahoos cut. I got…

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Blog

Thoughts on Yahoo-Microsoft

Feb 04 2008

I know the Internet world is at a virtual stand-still waiting for yet more commentary…

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Blog

Despite FTC Fines & Google's Quality Score, Incentivized Advertising is Alive and Well on Google & Yahoo

Feb 04 2008

Late last year the FTC fined Adteractive over $600,000 for deceptive advertising practices. At issue…

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Blog

AMZN + YHOO + EBAY + IAC + TMX + CRM + PCLN + EXPE = GOOG?

Jan 31 2008

As Yahoo and eBay stock drops rapidly, I decided to compare the market caps of…

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Blog

11 Ways to Promote Your Blog

Jan 24 2008

I’m definitely not an expert on attracting people to my blog, as evidenced by the…

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Blog

Is Silicon Valley Heading for a Recession?

Jan 23 2008

The “R” word is starting to permeate the Valley again. More and more conversations seem…

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Blog

7 Habits of Highly Effective Search Marketing Campaigns

Jan 23 2008

Originally posted on Search Marketing Standard. Sphinn it here. At a high level, a successful…

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Blog

A Lead Gen Conference – A Long Overdue Idea

Jan 20 2008

A few years ago I drove down to the Googleplex on a mission: convince the…

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Blog

There are Lies, Damn Lies, and Online Metrics Companies

Jan 17 2008

Numerous media outlets are reporting today that viewership of the American Idol premiere was down…

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Fearless Marketing

with David Rodnitzky

David Rodnitzky founded 3Q Digital (which later became 3Q/DEPT) in 2008 to guide brands through the recession. Now, he’s teaming up with industry leaders and innovators to address the biggest questions and challenges of the time, starting with the current coronavirus pandemic. Welcome to Fearless Marketing.