Amazing, the things you see in the wild:

google shopping


Yup: Google Shopping ads above regular paid ads. What does this mean? There are a few things we now need to be aware of because of this change (which is not consistent but suggests a new direction from Google):

1) Having Google Shopping ads on the top of the SERP pushes down the first 3 positions. This makes it more important to show for Google Shopping.

2) The ad in 4th position is now higher than the first-position ad.

3) On some screens, the organic listings won’t even be seen because they are pushed down by the ads

This new auction dynamic is not consistent across all searches, but it is something that is changing and shows that Google is placing more importance on Google Shopping.

Have you spotted anything similar? Thoughts or concerns on where we’re headed?

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Bailey Lau
Bailey joined 3Q Digital in September of 2012 after interning at Internet Marketing Inc. in San Diego. Bailey graduated from UC San Diego in 2012 with a bachelor's degree in Sociology. She loves finding new places to eat, watching sports, and playing softball and football. She currently works for