so happy im going to cry

Yesterday, Google announced new Custom Columns in AdWords, something SEMs have been craving for some time. This feature allows you add additional columns to your reporting, name and define the columns, and segment them to provide your clients with more detailed insights.

custom columns in AdWords

Best holiday gift ever.

Four of the biggest reasons this is our favorite holiday present in some time:

1. You can segment by conversion type. Using imported GA goals, you can segment by, for instance, sign-ups vs. transactions. 

2. Device metrics: see mobile, tablet and desktop CPC and conversion rate inline with your reporting. 

3. Top vs. side segmentation: You can integrate top-vs.-side results to make smarter bid adjustments based on CVR by position.

4. Time management: Less work outside the UI or moving between GA and AdWords means getting the job done quicker.

What’s your favorite use case for this new feature?

1 Comment

  1. Pro Rap Beats December 12th, 2014

    This is awesome! Segmenting converions by name (ex. free signup vs paid subscription) and looking at top of page vs. right rail conversion rate will be very useful.

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Erika McCarthy
Erika has worked in the internet marketing industry since 2009, with a focus on SEM, programmatic media buying, and analytics. Prior to joining 3Q, Erika worked in the grocery vertical with consumer packaged goods brands and grocery retailers. As an SEM Account Manager at 3Q, Erika’s role includes providing optimization strategy and insight to clients. Erika attended Champlain College in Burlington, VT, where she currently resides.