Even without those pesky Senate hearings, Google has had an especially busy year. Whether you love them, hate them, or somewhere-in-between them, we all depend on them. So we all certainly took note of these five changes:
Fresh – This November algorithm change favors sites with recently updated content. Impact: moderate.
Privacy changes – Google announced these changes in October, and SEOs and retargeters grumbled (and questioned the morality behind the changes). Impact: too early to tell, but the guess here is moderate.
Google Analytics improvements – Multi-channel funnels, mobile reporting, site speed reports, and webmaster integration were pretty significant developments, especially on the SEM front. Impact: moderate.
As always, let us know what we missed. And more importantly, happy New Year prep!
– Hillary Read, Marketing Manager
– Questions? Comments? Email us at blog at ppcassociates dot com.