Here’s some fine print from Gevalia. The big headline says “50% Off!” – Hooray! The fine print, which I’ve highlighted below, explains that it’s 50% off four packages after you buy four. Granted I didn’t do that well in Calculus in high school, but I think 50% off 50% of your order is actually 25% off.

I’ve got a deal for Gevalia. I’ll pay you 200% of what I normally pay for your coffee (note: if you give me seven free packets of coffee, I will buy the eighth one for 200% of the normal price).

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David Rodnitzky
David Rodnitzky is founder and CEO of 3Q Digital (formerly PPC Associates), a position he has held since the Company's inception in 2008. Prior to 3Q Digital, he held senior marketing roles at several Internet companies, including (2000-2001), FindLaw (2001-2004), Adteractive (2004-2006), and Mercantila (2007-2008). David currently serves on advisory boards for several companies, including Marin Software, MediaBoost, Mediacause, and a stealth travel start-up. David is a regular speaker at major digital marketing conferences and has contributed to numerous influential publications, including Venture Capital Journal, CNN Radio, Newsweek, Advertising Age, and NPR's Marketplace. David has a B.A. with honors from the University of Chicago and a J.D. with honors from the University of Iowa. In his spare time, David enjoys salmon fishing, hiking, spending time with his family, and watching the Iowa Hawkeyes, not necessarily in that order.