Do you need some inspiration for your PPC ads – stat? Browse this mega list of links on ad copy to help you write killer ads.


PPC 101 Writing Successful Creatives by Frank Watson

A Beginners Checklist for Writing Benefit-Focused Ad Texts by Pete @ PPC Hero

PPC Basics: Part 5. Ad Copy Development and Testing by Melissa Mackey


Lists of Ad Copy Ideas

What to Test When Testing PPC Ad Copy by Brittany Baeslack

Top 20 Ad Copy Tests for Improved PPC Performance by Kayla Kurtz

An Endless Supply Of Adwords Ads For Your Split-Test Experiments by Chris on Certified Knowledge

Read This Now! – A Look at Effective Calls to Action by Kayla Kurtz

5 Ideas for A/B Testing Your PPC Ad Text by Amber Speer

Ad Testing for 2013 – Plan Now for MONTHS! by Kayla Kurtz


Ad Copy Explained in Infographics

26 Ideas For Split Testing Your PPC Ads by Luke Alley

Split Testing Ideas for PPC Advertising by Elisa Gabbert

The Anatomy of the Perfect PPC Ad by Oli Gardner


Specific Ad Copy Tactics

Is less more when it comes to your google ad copy? by Peter Gould

Ad Text Display URL – What to Test by David Greenbaum

Google Changes Ad Display Rules & Creates a New Testing Opportunity by Brad Geddes

7 Secrets for Writing Killer PPC Ad Headlines by Anna Sawyer

Google’s New Ad Extensions – Creating more interactive and actionable promotions by Neha Sharma

9 Things You Might Not Know about DKI by Mike Nelson

Google AdWords Ad Extensions Cheat Sheet by Erin Sagin

Using Symbols in Ad Copy can have Dramatic Effects on CTR by Brad Geddes

Using Proper Call-to-Action in PPC Ads by Stephen Kapusta

The Secret Formula for Writing Mesmerizing Headlines by Sherice Jacob


Tips & Tricks

PPC Secrets: Writing Successful Ads by Katie Saxon

Three best practice tips for integrating paid search with offline campaigns by Ryan Sommer

Writing Successful PPC Ad Copy – Building from Account Structure & Beyond by Kayla Kurtz

Need Ideas? Let the Competition Give You a Hand! by Joe @ PPC Hero

Stand out with Animal Style ad copy by Bradley Zeller

How to Attract – and Detract – with Good Ad Copy by Andrew Lolk

Make your ad copy characters count by Julie Vera

Best practices for product-specific ad customization by Dan Hilbert

5 More Ways to Improve CTR by Dave Davis

Don’t Ignore Best Practices by Rob Lenderman

Don’t Neglect the Obvious by Rob Lenderman

Make It Look Easy, Make It Seem Automatic by Rob Lenderman

How Would You Write the Perfect PPC Advert? featuring 12 PPC experts on the Koozai blog.

The 4 Keys to Writing a Paid Search Masterpiece by Jeremy Hull

How to Write Great PPC Ad Copy by Ashley Stuart

Financial Services PPC Ad Copy Breakdown [Study] by John Gagnon

Secret Truth Series #17: Lament Of The Text Ad Copywriter by ClickEquations

Killer PPC Ads: The Fundamentals by Lisa Raehsler

Ad Copy: The Best Friend You Haven’t Called Lately by Elizabeth Marsten

Small Business PPC – Writing Ad Copy by Robert Brady


Psychology & User Behaviour Tips

Four Basic Human Emotions to Sell Anything by David Rodnitzky

Finalist: Optimizing and Targeting for User Behavior by Jeremy Estes

Tailor Your Ad Copy To Buy Cycle Stages by Mona Elesseily

M-m-m-my Persona – Develop the Knack for Paid Search Persona Analyses by Megan Ginecki


For the Holidays

10 interesting examples of PPC creative for Father’s Day by Ben Davis

Which Online Flower Store’s PPC Ad Won Mother’s Day 2013? By Noran El-Shinnawy

All I Want For Christmas Is For My Ads To Show! By Felicia Coover

Santa Has Left the Building: SEM Best Practices for the Post-Holiday Shopping Season by Tina Kelleher

Capture Last-Minute Intent this Valentine’s Day! By Nefer Lopez

If you think I’ve missed any must-read posts, let me know in the comments!

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Katie Walton is Head of PPC at Boom Online Marketing. She works with all major PPC platforms, loves Excel and never met a cake she didn’t like. When she’s not at work you’ll find her walking her miniature schnauzer.