Another Friday, another round of (painfully funny?) gifs for your perusal. If you missed part 1, check out more gifs here. Have a great weekend!

Appropriate reactions to reporting metrics:

1. High CTR, Low CVR
2. Low CTR, High CVR
3. A/B ad copy test when my favorite copy loses
4. Conversions jump after a promotion
5. Conversions come in, but it’s hard to attribute them across channels


1 Comment

  1. Terry Whalen August 10th, 2012

    I like number 3!

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Gordon Khoo
-Gordon Khoo joined 3Q Digital in Septermber 2011 after graduating from UC Davis three months prior. With a lifelong aspiration to work in advertising, Gordon was eager to put his Psychology and Communication studies into practice in the search engine marketing industry. Though his stature and workspace configuration suggest otherwise, Gordon can often be seen if you tilt your head back and look skyward – he’s an avid rock climber.