The Super Bowl is in less than three weeks. How’s your promo strategy shaping up?

Daily rewards program MyPoints is jumping on the momentum of the season with a daily “Big Game Giveaway” running on its Facebook page from Jan. 15-24, with 10 47″ LG LED TVs in the offing. Entries will be collected from January 13-23 via the Wildfire platform, and one winner per day will be randomly selected.

mypoints big game giveaway

MyPoints is promoting the giveaway through multiple channels to leverage its 9 million-member fan base. Email, Facebook sharing, Facebook ads, and paid search will be put in play”to encourage engagement as well as build Facebook fan base,” MyPoints Head of Marketing Shilpa Singh explained.

The promotion has all the elements of success: a robust community to leverage; prizes highly relevant to the season; and a multi-channel strategy to make sure awareness of the contest at all parts of the funnel is cultivated and captured.

Any other cool Super Bowl promos out there? Drop a comment with an example.

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Hillary Read
Hillary Read joined 3Q Digital in August 2011 after over 5 years of e-commerce site and product management at ivgStores, LLC, and Mercantila, Inc. Prior to 3Q, Hillary was a sportswriter for the Burlington (VT) Free Press and a sports copy editor for the Boston Globe. She graduated from Harvard with a degree in English; she has also spent time in New Mexico as an artist-in-residence (fiction writing) at the Helene Wurlitzer Foundation in Taos, NM. She is a sports zealot and has a working knowledge of French.