Several years ago, I fancied myself a domainer.

Well, not really.  :.)  I didn’t have the capital to enter the secondary market to buy “premium” domains…and even if I could afford to, I’d wouldn’t have because I didn’t really have any way to monetize these sorts of domains enough to make my investment ROI. Plus, I wasn’t nearly savvy enough either in sales or marketing to execute profitable flips.

However, I was intrigued enough to put into action a plan to buy a decent number of new registration domains based upon their future branding / keyword potential.

Some of my investments from years ago look pretty smart. I bought a dozen relevant domains after I got my first look at Obama’s Healthcare legislation. If the law becomes fully implemented in 2014, I stand to have a bunch of profitable assets. However, up until now, these healthcare domains have been an expense, not a profit, and that’s not going to change for another couple of years.

I’ve sold several of my domains at a few to several hundred dollars, each to private parties.

I’ve also spent a decent amount of money on “experience”…domains that I thought were decent purchases but made no money from ad clicks and weren’t wanted on the secondary market. I also lost money on names based on “future scenarios” that didn’t pan out.

Very recently, for the first time, I nailed my first two domain names that are producing consistent type-in traffic.

About three years ago, I read a news article that caused me to “invest” in domains representing a particular term. I wasn’t able to get the .com but did get the .org and the These domains were basically worthless for me for those three years as the “event” that I invested in journeyed towards fruition without getting derailed.

A couple of weeks ago, the future bet I made three years ago came to pass. Immediately, I began getting type-in traffic to my domains, which are parking pages containing paid search ads.

Unfortunately, type-in traffic for .org and is a very small fraction of .com type-in traffic. Still, I am getting 4-8 visitors each day to each site and the click rate on the ads is pretty decent. Each domain is generating about $1 per day.

$1 per day doesn’t sound like much…however, multiply that by 2 and that by 365, I end up with $730 per year. At a carrying cost of $10 per domain per year, I net a nice profit.

Even better, if my domains can consistently earn this amount, I can sell them based upon a revenue multiple, which could be a nice $,$$$ sum.

Most of my domaining activities have been based on trying to hit home runs (and getting mostly strikeouts). However, hitting a couple of singles can be very satisfying, and that’s what I’ve done here.








More insight from a “real domainer” who just posted on the same topic. :.)

Todd Mintz, Sr. Account Manager


  1. PPCAssociates July 17th, 2012

    Todd Mintz on My Type-In Domains:

  2. toddmintz July 17th, 2012

    My Type-In Domains (new blog post)

  3. DSquaredMedia July 17th, 2012

    My Type-In Domains: Several years ago, I fancied myself a domainer. Well, not really.  :.)  I didn’t have the ca…

  4. level343 July 17th, 2012

    RT @toddmintz: My Type-In Domains (new blog post)

  5. Rob Woods July 18th, 2012

    Nicely done! I think your experience is pretty typical of domaining. Even great domains don’t get a ton of type in traffic and to really make money you need to have a lot of sites. Like you I’ve had quite a few speculative ones that didn’t pan out, but I keep trying for those home runs. As you noted though, the CTR on parked domains like this is amazingly high. When I first started learning about domaining I was asked to guess the average CTR and I was low by a factor of ten!

  6. staticmed July 18th, 2012

    My Type-In Domains

  7. MixRank July 18th, 2012

    My Type-In Domains: Several years ago, I fancied myself a domainer. Well, not really. #ppc #advertising

  8. ThinkFirstWeb July 18th, 2012

    My Type-In Domains | PPC Associates Blog

  9. ThinkFirstWeb July 19th, 2012

    My Type-In Domains

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Todd Mintz
Todd Mintz, who has been with 3Q Digital since March 2011, has worked in search engine marketing since 2000 and has used Google AdWords since it began. He also is very visible in the SEM social media space and is a curator/contributor at MarketingLand. He was one of the founding members of SEMpdx (Portland’s Search Engine Marketing Group), is a current board member, and writes regularly on their blog.