In case you missed it — and there’s probably no way you caught all 100 — we kicked off the year with a #100PPCtips100days series on Twitter, and we’re recapping them by category for you each week! (Note: click on each tip to read an expanded blog post.)
Today’s installment: kick-a** campaign and account structure tips!
Tip: Identify your account type as “head-” or “tail-“driven and prioritize tasks accordingly.
Stay tuned for our next recap: targeting!