We know it’s a fast-changing industry – enough so that the SEM landscape needed a brush-up from this last LUMAscape. In creating this infographic to help kick off a new year in SEM, we winnowed our focus to paid search — the agencies and tools that drive the industry, from ad optimization to campaign management to bid optimization.

As far as those agencies go, we included the holding companies, sure…but we also recognized the best-in-class independent and smaller agencies. (Although — d’oh! — we somehow omitted the good folks at aimClearClix Marketing, CPC Search, White Shark Media, and WebMetro. Just means we’ll have to do a refresh in the coming months…let us know who you think we should include.)

Take a look (here’s the full-scale version), share…and enjoy! Drop a comment if you’d like a badge for your site.

sem landscape infographic

The SEM Landscape in 2013

– Hillary Read, Marketing Manager


  1. Saija Mahon January 22nd, 2013

    Hi there,

    Thank you for the great infographic! Our company Mahon Digital marketing (www.mahondigital.co.uk) is an independent search agency, specialising particularly in paid search and SEO, located in the UK and Scandinavia. Could we be included in the graph as well please?

    Many thanks and best regards,
    Saija Mahon

  2. admin January 22nd, 2013

    Hi, Saija…thanks for the feedback! We’ll definitely consider Mahon Digital for then next edition.

  3. Saija Mahon January 22nd, 2013

    Ok great, thank you!

  4. Xurxo Vidal January 31st, 2013

    Hi Hillary,

    Nicely done! If there’s room to add one more to the independent SMB SEM Agency section we’d really appreciate being considered.

    We’re Bloom Search Marketing (www.makeitbloom.com) and are specialised exclusively in paid search, located in Montreal, Canada (neighbours of Acquisio).

    Thanks in advance!

  5. admin January 31st, 2013

    Hi, Xurxo! Definitely heard of your agency. You’re in consideration for the next go-round!

  6. Xurxo Vidal January 31st, 2013

    Cool. Thanks so much!

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Hillary Read
Hillary Read joined 3Q Digital in August 2011 after over 5 years of e-commerce site and product management at ivgStores, LLC, and Mercantila, Inc. Prior to 3Q, Hillary was a sportswriter for the Burlington (VT) Free Press and a sports copy editor for the Boston Globe. She graduated from Harvard with a degree in English; she has also spent time in New Mexico as an artist-in-residence (fiction writing) at the Helene Wurlitzer Foundation in Taos, NM. She is a sports zealot and has a working knowledge of French.