So it’s Q4, and we’re all brainstorming how to make the most of the holidays…including Halloween! Some initial digging around in Google Trends and the Keyword Planner turned up a few fun nuggets. Make of them what you will.

Discretionary budget? Who cares? In the last 10 years, the highest-volume month for the query “halloween costumes” was October 2008 – the month of the biggest stock market crash in decades.
halloween search trends
Geotargeters, take heed. The top five countries most likely to search for “halloween costumes”, in order: the U.S., Canada, Ireland, the U.K., and Puerto Rico.
Demographic targeters, you too.“baby halloween costumes” and “halloween costumes for women” have the exact same monthly search volume (27,100), according to Google’s Keyword Planner.
Running Facebook ads? Target dog lovers. “halloween costumes for dogs” has 4,400 monthly searches, according to Google’s Keyword Planner; “halloween costumes for men” has 3,600.

If you’ve seen any fun trends, add ’em in the comments. Happy early holidays!

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Hillary Read
Hillary Read joined 3Q Digital in August 2011 after over 5 years of e-commerce site and product management at ivgStores, LLC, and Mercantila, Inc. Prior to 3Q, Hillary was a sportswriter for the Burlington (VT) Free Press and a sports copy editor for the Boston Globe. She graduated from Harvard with a degree in English; she has also spent time in New Mexico as an artist-in-residence (fiction writing) at the Helene Wurlitzer Foundation in Taos, NM. She is a sports zealot and has a working knowledge of French.