Digital ad banners are everywhere on the Internet. They help generate traffic to your business webpage or create revenue. Like magazine ads, banner ads come in various sizes. The standard banner sizes I create for clients are 300×250 (inline rectangle), 728×90 (leaderboard), and 160×600 (wide skyscraper); I try to keep them at 150KB or smaller.

In this post, I will outline a step-by-step tutorial to create a visually appealing banner to bring potential customers to your website. I will use Wacom visual assets as an example for this tutorial.

Create banner settings

Create a new document [File] > [New] > name your file, width 300, height 250 and resolution at 72px, RGB, 8bit. Press OK.

banner settings

Choose and place your image

Grab some branding assets that are in line and consistent with your website. Choose an image of your product or an istock image that you believe would best represent your business or service.

Think about your placement of where your ad copy will be from the image, and place the image. We can always add a layer mask over the istock image to fit copy. If you are using a product, do not hide it! You’ll want the product to be featured.

Placement

 

 

Create and place your text

Make sure you use strong, concise copy in your banner; text should be short, simple, and to the point. Include key points that describe what you are selling or your service to engage the viewer to read your banner.

copy

 

copy 2

Include a call-to-action button

It’s always recommended that you create a call-to-action button to engage the viewer to click the banner. In this case, let’s use “buy now.”

Let’s create a shape; use (U) as the shortcut for our shape tool,  then select rectangle tool. Create a decent-sized rectangle below your copy or towards the bottom of the banner. A bright, noticeable color in line with your branding will grab attention.

Place your Type layer above the shape. To center it, select your move tool (V), then select your shape layer and type layer. At the top toolbar you’ll have alignment tools to center the text.

call to action button 

Create a stroke to frame your banner

Let’s create a stroke for our banner. Create a new layer (shift+cmd+N/shift+alt+N). Fill this layer with a color (cmd+delete/ctrl+delete), and double-click the layer. In layer style, check Stroke. Choose Size 1px, Position inside, Blend mode normal; now, pick a fill color. Press OK.

Now set blending mode to Multiply, which is located above your layers. Lock the layers position, and you’re done.

frame 

Don’t forget to fine-tune

Check all the small details in your banner: alignments, copy typos, etc., and you’re done!

alignment

Once again, it’s important to make sure your finished product is consistent with the website or landing page to which it’s sending clicks. Follow all of these steps, and you’re well on your way to a great banner campaign. Good luck!

7 Comments

  1. Bijutoha May 12th, 2014

    Got some good ideas.Actually roughly I need to made banners for my company. I think absolutely it is important that we should dig deeper about it while we need make a banner. Thanks for information.

  2. Banner Design May 15th, 2014

    Graphic designers and banner maker use latest IT tools to masterpiece their banner design by using animated GIF, Flash and static JPEG formats. Banners are considered highly essential in enhancing your marketing and business development campaigns and they always given preference by marketing experts.

  3. Hasu Mohammad January 2nd, 2015

    Banner design is one of the good idea and necessary for marketing. usually a nice banner valuable for a company. Amazing banner design effect tips. I will try this technique to create a design for magazine. Thanks for sharing.

  4. Nahidul Ehsan June 5th, 2015

    Dear Jene, thanks for sharing the tutorial. I have followed your instruction for creating by business banner but I am facing some issue with the file format in case of animated banner. I have seen some websites which are not allowing GIF or Flash. Is there any better option instead of GIF or Flash? Thanks in advance.

  5. Gene June 8th, 2015

    Hi Nahidul,

    You can check out Google Web Designer, which is HTML 5 based and you can create your ads directly there as long as you have the assets. There is a bit of a learning curve though, just a warning!

  6. Nahidul Ehsan June 30th, 2015

    Hi Gene,

    Thanks for your advice. I am checking now :)

  7. Kalpana October 28th, 2016

    Hi Gene ! Very informative article about visually appealing banner using photoshop. Your tutorial is very easy to understand and follow. This guidelines makes lot of things easier for me as I am new to photoshop. Thanks for sharing and keep posting :-)
    https://www.mockupsandmore.com

Leave a Comment

Gene Pascua
Gene joined 3Q Digital in May 2013. Gene is originally from New York and moved to San Francisco in 2001 to attend Academy of Art University, where he majored in 3D animation and later changed to illustration conceptual design. He's an avid gamer and enjoys bowling, archery, photography, and boxing.