January kicked off with a bang for digital marketers. GSPs went live, and a lot of Bing news made headlines at the 3Q blog:
GSPs were officially launched out of beta. Since we had access to the beta, you have access to the knowledge Ada gained through months of testing right off the bat.
Bing’s own Ping Jen broke down the dashboard view of Bing for a helpful overview (part 2 coming soon).
Bing’s exclusive search ad extensions are fantastic, and if you’re not using them you should be. Nick Avram breaks them down.
Need a wider reach for your promoted content? These paid channels, curated by Lauren Roitman, will help you get there.
Dynamic Keyword Insertion is not the same as Dynamic Query Insertion. The difference is outlined here by Caitlin Halpert.