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SEMpdx monthly series: “When Not to Test,” with Caitlin Halpert

The esteemed monthly speaker series of SEMpdx will have a familiar face in Portland on Nov. 14: Sr. Director of Client Services Caitlin Halpert, presenting on “When Not to Test.” (Register here.)

Caitlin, who has been featured in SMX series conferences and at HeroConf, will present on:

  • What to ask when planning ad copy tests
  • Trade-offs of traditional A/B testing
  • Alternatives to “Always Be Testing” 

You’ll walk away with a different (and smarter) philosophy on ad testing. Sign up today!


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