A guide for building an audience driven strategy that scales
The term “personalization” is used to cover a broad range data-driven marketing strategies. To be successful, it’s important to build a solid roadmap for where you want to go. How do you zero in on the most effective strategy for your brand? Lotame and 3Q digital are teaming up to unveil a model to enable you to take the next step in your journey.
Join us for this 45-minute webinar at 10am PT/1am ET to learn:
– What the personalization maturity model is and how to use it to build sophistication over time
– How to utilize the enormous amount of data at your fingertips to generate creative ideas and user personas to drive personalization
– A deeper dive into strategic implementation to help you establish customer loyalty and drive conversions
After attending this webinar, you’ll be ready to take your marketing to the next level by offering consumers content too relevant to ignore.