There is no denying that data-driven marketing offers incredible opportunities for increased engagement and ROI. But as the scale of the data available to businesses grows, so does the challenge to manage and make sense of this data.
For companies looking to understand their perfect customers and find a way to reach more of them, a data management platform (DMP) is a powerful tool to help transform the mounds of audience data you have at your fingertips into insights.
Join Lotame and 3Q Digital VP of Decision Sciences Feliks Malts for a free webinar at 11:30 a.m. ET on Dec. 14 to learn:
– What a data management platform is
– How it collects and organizes data from any source
– How to use it to identify your ideal consumers, and how to reach them
– Why a DMP is not the same as a DSP
– Common use cases of a DMP – including audience targeting, customer insights, and cross-platform messaging and personalization
Simply fill out the form here to save your spot. We’ll see you on the 14th!