Take some time today to get to know Charlotte Haab, Account Manager at 3Q Digital, working out of our Burlington Vermont office.

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What’s the first metric you check when you start the day?

CPA. For my main client, a ton of spend comes from a handful of keywords. I check CPA for that set of keywords to see if it is above or below goal, and adjust bids accordingly each morning — it’s the best way to control performance quickly.

 

What is your favorite advertising campaign?

Hmmm, not sure — but I know that I HATE the Geico cavemen. They don’t live in caves and therefore, are not cavemen — just poorly groomed regular people! Also, what does a lizard have to do with insurance?!

 

What one quality do you think is most important in successful digital marketers today?

The ability to be resourceful and learn quickly.

 

What is your favorite thing to brag about at 3Q?

Definitely unlimited PTO! And more recently the student loan match — definitely a huge perk.

 

Which of 3Q’s core values is most important to you, and why?

Own It! — because it’s essential to being a productive employee or leader. It’s also the core value I have been working the hardest at embodying.

 

If you had to switch offices, which office would you pick and why?

Probably San Diego, because I love Southern California and could definitely do without these VT winters. Plus, they seem like they have a fun office culture/dynamic.

 

What has been your favorite perk item/activity?

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I think aerial yoga. It was a really unique and exciting experience!

 

What trips have you gone on/do you plan to go on with your unlimited PTO?

Nashville, NYC, Jersey Shore, and Montreal to name a few!

 

Fun:

What is on your bucket list?

  • See Adele sing live
  • Ride a mechanical bull
  • See the Northern Lights

 

Get to know more of our 3Qers in our Humans of 3Q series. Interested in joining the ranks? Check out our Careers page.

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Jonathan Svilar
joined 3Q Digital in August of 2013 with a background of sales and marketing in the dynamic live concert industry. Jonathan graduated from the University of California, Santa Barbara with a degree in Literature and Philosophy and a passion for technology. In his spare time, Jonathan is an avid motorcyclist, San Francisco Giants fan, and the proud parent of a fuzzy bunny and a dog.