What’s one marketing lesson you wished you had learned earlier?
One of the more common issues with someone first entering the digital space is that they are overwhelmed with the number of metrics and the amount of potential strategies to try. In time you learn to focus on what drives real impact to cut down on the noise and improve bandwidth.
What one quality do you think is most important in successful digital marketers today?
The ability to learn to new information and understanding that all professional development comes from being uncomfortable.
What is your favorite thing to brag about at 3Q?
I am proud of brands that we work with and how we are able to help them play on the global stage.
What’s the best part of your office?
I work in the San Francisco office and I love with how much dedication is shown on daily basis along with the camaraderie of people pitching in to help when someone has a heavy load.
What does 3Q’s culture mean to you?
Culture means many things to a company, but from my perspective we are talking about a fundamental relationship between the work you do and how the company recognizes that labor. As long as we have a system that correct and transparently attributes the results of an employee’s labor to that individual, then we are in a good spot. Said another way, as long you get back what you put in, then we have a good culture.
Which of 3Q’s core values is most important to you, and why?
Most of the values overlap with each other, but I have soft spot for “own it” because it is the most generalized. Taking the step of truly accepting responsibility of the success or failure of a client is a requisite for superb client service.
What is your motivation to come into work every day?
I think it might be both overused and unfair to ask for passion in a business setting, but I do strongly identify with a more abstract “pride in work.” Personally, I love seeing numbers improve from our methodology (particularly when we inherit an account from another agency) and seeing team members grow into new responsibilities.
What has been your favorite perk item/activity?
The San Francisco Kegerator and on-brand cornhole set, both products of Mason’s perk overlord reign. The king will rise again.